Background: Lundhags is one of Sweden's leading outdoor clothing brands, with almost a century of experience in the industry. However, other trendy outdoor brands gaining popularity recently, Lundhags needs to reinvent themselves. (Excercise project).
Brief: Create a complete brand identity including a name, logo, graphical elements, and color palette, for Lundhags' new outdoor clothing brand that can rival the likes of Arc'teryx, Patagonia, and The North Face.
Role: Art director and designer.
Delivery: Logo, color palette, graphical elements, poster ads and mockups for packaging, website and store.
