Background: An exercise to push my skills in branding, design, and art direction, blending different creative disciplines into a singular, cohesive vision – a study in aesthetics, form, and the power of visual storytelling.
Brief: To develop a concept for a contemporary fashion brand with the goal to position it as a refined, high-fashion brand with a bold yet minimal aesthetic.
Role: Art director & visual creative.
Delivery: Brand identity, social media branding, e-commerce and collateral.
Work: The logo system is centered around typography – using wordmark as the primary identity. In select applications, such as advertising and social media, a secondary mark incorporates a slim, inverted cross, adding an element of intrigue while maintaining an elegant simplicity.
The typography pairing balances Spartan’s clean modernity with the elegant, editorial nature of Playfair Display. Spartan serves as the foundation – while Playfair introduces contrast, perfect for brand messages and campaign visuals.
The core hues in the color palette is a blend of sophistication and luxury. Whereas the accent colors appear subtly in photography and campaign visuals – to give some depth the brand’s aesthetic and create a dynamic visual language.
I used Midjourney to generate the model imagery and campaign photography, to get access to hyper-realistic, high-fashion visuals.
